Журнал «Перший Бізнесовий» організував діловий бранч, що зібрав провідних українських підприємців.
On July 14, at the restaurant Veranda on the River, the business publication “First Business | BIZ” organized the business brunch “Economy of the Bold. Solutions for a New Era”, which served as a platform for open dialogue among business owners, CEOs, top managers, investors, marketers, HR specialists, and experts.
In conditions of war and economic instability, Ukrainian businesses need not only quick decisions but also professional experience sharing, new partnerships, and practical case studies. This business brunch provided exactly such a platform.
The event organizers, Victoria Steinberg and Yuriy Atanov, emphasized that the main goal is to create a space for open dialogue, experience exchange, and the search for effective solutions for the development of Ukrainian business.
“We aimed to create not just an event, but a platform for honest conversations, practical cases, and new partnerships. Despite the war, Ukrainian business continues to invest, create jobs, and develop the country. This is the true economy of the bold,” stated the organizers.
The program was opened by Kateryna Tyuria, HRD of Veranda, Fenix, and Oishi Ba restaurants, with a topic on team retention amid a talent shortage. She stressed that the internal employer brand, employee development, and safe working conditions are becoming key factors for business stability.
Yuliia Zavalishyna, Corporate Affairs and Communications Director at Kyivstar, spoke about responsible business as a component of the country’s development. She detailed the company’s CSR strategy, support for the Armed Forces, the medical system, education, veterans, inclusion, war victims, and digital accessibility, noting that the total volume of aid to Ukraine has already exceeded UAH 5.1 billion. Key projects also include “Nam Tut Zhyty” (We Live Here), implemented with the “Come Back Alive” Foundation, “Dytacha Nadiia” (Children’s Hope) with the dobro.ua platform, and the grant program for talented youth “Ambition”. The company’s main principle is that responsible business should not only help but also unite people for the restoration and development of Ukraine.
Artem Honcharenko, Head of the Institute of Veterans of KNUBA, focused on the integration of veterans into the modern economy, and psychologist, Doctor of Sciences Anna Kalantierna spoke about the psychological barriers to business scaling and the role of leadership thinking in company development.
One of the main events was the panel discussion “Corporate Governance: Boards of Directors and Independent Directors as a Tool for Resilience”, moderated by Nadiya Shuliak, with participants including Olha Romanova (AB InBev Efes Ukraine), Serhiy Naumov (National Association of Banks of Ukraine), and Olena Derevyanko (PR-Service Agency). The participants emphasized that effective corporate governance, strategic planning, risk management, and human capital development are the foundation of long-term sustainability.
During the panel discussion “Media Strategies and PR: Attention, Influence, and Reputation”, moderated by Dmytro Chepur (MindUA), their cases and experience were shared by Dmytro Samolyuk (“My – Ukraina”, “My Ukraina+”), Valentyna Yovenko (pharmacy chain “9-1-1”), Oksana Kononova (LOOQME), Victoria Marty_niuk (PointeR), and Serhiy Demchenko (ATB Corporation). The speakers discussed reputation management, crisis communications, brand trust, and the role of artificial intelligence in modern communications.
The program concluded with the panel discussion “Marketing of the Bold: How to Build a Brand When Resources Are Limited”, moderated by Alina Smyshliak-Boroda (Kormotech). Participants included Borys Tsomaya (CMO of RIEL company), Viktor Ivanchenko (Megapolis+), Victoria Zhezhera (COMINBANK), and Victoria Sereda (Sense bookstore chain). The participants discussed marketing as an investment, the effectiveness of analytics, the power of partnerships, quality content, and building strong brands even with limited resources.
In addition to the business program, the organizers prepared a prize draw of valuable gifts from the event partners for the guests. Participants had the opportunity to win exquisite Akoya pearl earrings from the Japanese jewelry brand Yamagiwa, as well as a stylish men’s bracelet from the Italian brand Comete Uomo — the second line of the world-renowned brand Baraka. The prize draw was a pleasant conclusion to the business brunch, giving participants positive emotions and another opportunity for informal communication and networking.
Event Partners: Veranda on the River, Maison Castel, Principessa Jewellery Group, Yamagiwa, BARAKA, ABInBev Efes Ukraine, Kyivstar, Pharmacy chain “9-1-1”, Anna Kalantierna, Morshynska
Information Partners: “My-Ukraine+”, “My-Ukraine”, Channel 33, MindUA, “Pryamiy” TV channel, “Apostrophe” media holding, “Commentaries”, Delo.ua, “Minfin”, Finance.ua, SPEKA, ThePage, “Dzerkalo Tyzhnia”, MarieClaire Ukraine.BusinessPRO, Studio of my Dreams, GLORY Magazine, BestPeople Club, BUT.IN.UA, SuperLady, Infovision, ProfBuild, Megapolis+
“First Business | BIZ” is a platform for decision-makers. It is where leaders meet, new ideas are born, and partnerships that transform Ukrainian business are formed.
Based on materials from: Finance.ua
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